E-Commerce Air Asia - 4563 Words

TABLES OF CONTENTS 1.0 Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004, 241) said â€Å"Internet and Communication Technology offer the opportunity to reduce the barriers of distance, and give†¦. countries better access to global economy†. This is where e-Commerce comes into picture which covers electronics trading of goods and services, electronic fund transfer, online procurement, direct†¦show more content†¦Porter argued that the organization can be divided into a series of primary value adding activities and supporting activities. The primary activities include:- Inbound logistic, Operation, Outbound logistic, Marketing and sales, and Services. The support activities include:- Procurement, Technology development, Human resources management, and Firm infrastructure. Porter’s Value Chain will be used as internal scanning to analyze the strength and weakness for AirAsia systematically by analyzing all 9 activities. a) Inbound Logistics AirAsia has placed an order of 175 units Airbus A320 to service its routes (AirAsia Berhad 2007 Annual Report). Airbus A320 is less fuel consumption compared to Boeing 737-300 aircraft. Ultimately Boeing 737-300 to be retired and replace with Airbus A320 to overcome the increase of oil price by structurally reduce cost and enhance customer services with better quality aircraft. AirAsia pursue simplicity in operation by operating a single aircraft fleet. All the aircraft can share to use the same tool, spare parts and same skilled manpower for maintenance and repair purpose; compared to maintaining different aircraft, it may need many different special tool, spare part and required more manpower for different aircraft. This will help to reduce the stock of part maintenance, less training for employee and servicing cost. b) OperationShow MoreRelatedAir Asia Operational Information Management in Strategy and Operations2785 Words   |  12 PagesOperational Information Management in Strategy and Operations: A Case of Air Asia to venture into Regional and International Markets 1.0 Introduction This study was intended to analyze the electronic marketing strategy on a selected budget airline based in Malaysia, Air Asia which aims to identify its potential future market segments. The study also explore on how current information systems strategy adopted by the Air Asia, in which could help the company to strengthen its position as a leadingRead MoreSwot Analysis Of Fedex And Ups993 Words   |  4 Pagesbasic products that are air and ground deliveries. Three major competitors, FedEx, UPS and USPS, rule both of the product lines. In this comparison we will only be comparing FedEx and UPS because the companies have a strong brand names and are highly competitive. FedEx on the other hand is a $17 billion gl obal transportation and logistics company, with an operating philosophy to â€Å"operate independently and compete collectively. Pg 3 UPS has grown into both the ground and air delivery networks and hasRead MoreE-Commerce Strategies for Airasia1576 Words   |  7 PagesAIR ASIA E-COMMERCE STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001Read MoreSwot Analysis Of Fedex And Ups1028 Words   |  5 Pagesthat are air and ground deliveries. Both of the product lines are highly developed and ruled by three major competitors, FedEx, UPS and USPS. In this comparison we will only be comparing FedEx and UPS because the companies have a strong brand names and are highly competitive. FedEx on the other hand is a $17 billion global transportation and logistics company, with an operating philosophy to â€Å"operate independently and compete collectively. Pg 3 UPS has grown into both the ground and air deliveryRead MoreMarketing Strategy Of Nike s Success895 Words   |  4 Pagesequipment for other sports such as baseball, ice hockey, tennis, NFL, lacrosse, basketball and many more. Nike is always designing new ways to improve its products and stay ahead of the game. Just like when they introduced the new cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors. They are well-known and popular in youth culture as they supply urban fashion for hip hop. Nike is also really successful because of its early introduction to technology compared to otherRead MoreBusiness Press Article And An Executive Summary Essay1512 Words   |  7 Pages767s from Air Transport Services Group this march. Amazon has negotiated an option to buy nearly 20 percent of the company. Dave Clark, Amazon’s senior vice president for worldwide operations, stated, â€Å"We’re excited to supplement our existing delivery network with a great new provider, ATSG, by adding 20 planes to ensure air cargo capacity to support one- and two-day delivery.† In an attempt to facilitate their shipping routes they have also leased 20 more jets from Atlas Air, an air cargo companyRead MoreAirasia Vs Jetstar Fleets : Airlines1185 Words   |  5 PagesJetstar Airways, 18 Jetstar Asia, 20 Jetstar Japan and 8 Jetstar pacific, next there also A321 6 Jetstar Airways and 2 for jetstar Pacific and lastly that is Bombardier Q300 only operated by East Australia Airlines for Jetstar Airways. Jetstar vs Airasia Group Jetstar Firstly Jetstar Airways based in Australia and New Zealand owned by Qantas, next Jetstar Pacific Airlines based on Vietnam and majority owned by Vietnam Airlines with Qantas Group holding 30 percent, Jetstar Asia Airways based at SingaporeRead MoreAir Asia Introduction3308 Words   |  14 Pagesï » ¿I. IICOMPANY BACKGROUND AirAsia was established in 1993 which founded by government. In 2001 it was bought by Tony Fernandes. AirAsia aims to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. With a fleet of 72 aircrafts, AirAsian flies to over 61 domestic and international destination with 108 routes, and operate over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsiaRead MoreSamsung Swot Analysis1456 Words   |  6 PagesCompany Background: Samsung is a South Korean multinational company those beginning its business as a tiny commerce company and right now turning into world largest corporation. The corporate deals with its business in many sectors like advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The corporate was established in 1969 in Suwon, South Korea and notable globally for it s electronic merchandise (Kelly, 2011)Read MorePorters 5 Forces Analysis on Air Asia1500 Words   |  6 Pagesanalysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty, then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Air asia.